Rollin’ Fatties

We recently had the pleasure of branding “Rollin’ Fatties,” an up and coming skateboard company.

Though the majority of the big name skateboard companies have logos that are iconic, they lack the clean and simple look of modern brand standards, so we set out to create a logo that feels at home in a skate shop, but also stands out among the more established brands.

After searching for the perfect font for “Fatties” and coming up short, we decided to create custom lettering for the logo. After settling on a design that was fun and exciting, we went on to create the designs for their first run of skateboard decks, as well as the graphics for their first tee shirts.

Design by Michael Daw

July 8, 2017
Branding, Design
Rollin’ Fatties
Photoshop, Illustrator